Incisive commentary on one of the worlds most important markets. Groceries.

We try to provide an independent perspective, and ultimately a social network of industry participants and interested consumers to navigate what is a £190bn annual market in the UK, and also find great deals and bargains.

We’re particularly interested in the increasing diversity and fragmentation of the market, the bifurcation phenomenon which seems to simultaneously allow the rapid grown of both high margin artisanal providers (see GS video below) and cut-price volume discounters pushing the bargain deal mantra.